Internet marketing is an extremely dynamic industry, so much so that it often seems as though the moment one master the latest industry trends, there comes an entirely new set that is advertised as being far superior to anything prior. Sometimes these advertisements are hyperbolic, yet other times these trends are as revolutionary as predicted. This irregularity can place marketers in a tough situation: do they continuously fall victim to erratic industry trends, or do they stick to outdated but consistent methods of the past?
This question is not an easy one to answer, largely because such decisions must be made on a personal, individualized level. Thus said, there is a general rule when it comes to successful marketing: balance. Even if committed to creating or following the most innovative trends, marketers would be wise in finding a solid balance between what has worked in the past and what is predicted to be successful in the future.
Considering this, here is a list of some of the latest internet marketing trends, some of which include mobile optimization, social conversion, and content marketing.
Google’s recent announcement of mobile searches surpassing desktop searches is just the start of what many call the mobile revolution. Amit Singhal, Google’s head of search, stated that not only are there over 100 billion mobile searches every month but that this number is expected to continue to increase.
Considering this, it is obvious that the future of internet marketing will be designed to directly target mobile phone users. To quicken this transition, marketers should make sure that all of their ads, websites, and landing pages are set up for mobile optimization. Nothing will scare away potential customers more than a clunky, aesthetically displeasing site.
Although social networks have already played a part in internet marketing, expect their importance to increase, especially considering how mobile-heavy our society is becoming. Social conversions are particularly important for eCommerce and lead generation sites, especially considering that socials typically offer a lower cost-per-conversion than advertising on search engines.
If just starting out, marketers should start advertising with Facebook and Linkedin, as both of these sites provide unique audience targeting options. It is also important to keep Twitter in mind. With their unveiling of their recent Moments section, Twitter is looking to become a major player in the social advertising industry as well.
Like social networks, marketing automation has been around for quite some time. But it has never been as highly valued as it has been as of late. Much of its increased importance is due to two key characteristics: it’s cheap and relatively simple. Thus, marketers with even the smallest budget should look into automation if they want to stay competitive within their industry.
Exploring New Payment Methods
Similar to the ever-changing marketing industry, it seems that the general public is constantly looking for new ways to pay. Generally speaking, individuals are looking for payment methods that are secure, simple, and easy to use. To fulfill this desire, credit card companies have released EMV credit cards, which are designed to protect against the massive international data international data breaches that have occurred over the past few years.
Such changes will naturally impact online payments and e-commerce lead generation; therefore, internet marketers should possess an in-depth understanding of some of the latest ways to pay so that they can target and assist customers during this transition process.
Considering the ease of starting a blog or posting on social media, experts within the marketing industry agree that the common marketing maxim “Content is King” is truer than ever. Thus, there has been a major influx amongst marketers to not only create content but create content that is deemed both important and shareable.
Generally speaking, important, shareable content is considered to be that which is unique, relevant, emotional or all of the above. When users come across such content, they are far more likely to share it as it speaks to them on an emotional or intellectual level. Masters of creating shareable content will be highly valued in the progressing future, as companies both big and small will be utilizing the internet and social media to inform and maintain their target audience.
Furthermore, content marketing will also allow for companies to quickly adjust their brand image. In the past, it took companies a great while to establish their brand. But now, with a talented content marketer, companies can revolutionize their brand and image at unprecedented speeds.
With how fast products and technologies are advancing, it becomes imperative for marketers to stay informed on recent industry trends. Whether it is a mobile optimization, social conversion, automation, exploring novel methods of payment, or specializing in content, marketers should uncover which trends the best suit their skills and needs. Upon doing so, it would marketers should master each of their selected trends so that they can further distinguish themselves by becoming an industry expert or thought leader for the future.
Rutgers Bachelor of Arts in Business Administration online gives students the advantage of accessing real-world knowledge from distinguished educators and top researchers in the field business. Graduates of the Rutgers B.A.B.A. program will be equipped with the skills and experience necessary to compete in the business world and stand out among their peers.
This post was created thanks to the help of Dr. Akon Epko, Assistant Professor at Rutgers University. Dr. Epko is on the forefront of marketing innovation with research interests including technology consumption in marginalizing contexts and social influences of information technology.