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This fully AACSB accredited program is intentionally created to address the need for a larger talent pool of marketing experts. This major helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. The program provides high-quality education for marketing majors at an affordable expense and allows students to access the exciting job market in the NY, NJ, and CT tri-state area. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.